The ICC Fan Passport at Men’s T20 World Cup 2024 is Powered by NEAR Protocol
Overview
The International Cricket Council (ICC) is excited to introduce several innovative digital initiatives for the ICC Men’s T20 World Cup 2024. These initiatives aim to engage and reward cricket fans worldwide, ensuring more people than ever can enjoy the tournament.
New Hindi Language Social Media Channels
- Platforms: Instagram and Facebook
- Purpose: To provide Hindi-speaking fans with tailored content
- Features: Updates, exclusive insights, and Hindi highlights for all India and knockout matches
ICC.tv Direct-to-Fan Streaming
- Coverage: 83 territories including Nepal, Afghanistan, Netherlands, Japan, and Germany
- Offerings: Live matches, highlights, and exclusive content
Live Radio Commentary
- Source: BBC
- Accessibility: Available globally through the ICC website and app
New Website and Mobile App
- Launch: New T20worldcup.com website and mobile app
- Features:
- AI-produced video clips
- High-quality video features from the ground
- Live scores
- Video highlights
- Essential event information
ICC Fan Passport
- Partnership: NEAR Foundation
- Function: Rewards fans for digital activities
- Activities: Predicting match outcomes, participating in Roblox integrations
- Rewards: Points and unlockable rewards to enhance the T20 World Cup experience
New Prediction Game
- Objective: Make early predictions on match outcomes
- Example: Predicting the Aramco Player of the Match
- Rewards: Earn points based on predictions
Digital Collectibles and Web3 Fantasy Game
- Partner: FanCraze
- Product: Web3 fantasy-style game with ICC Crictos
ICC Fan Zone in Roblox
- Integration: ICC Fan Zone integrated into three popular Roblox games
- Experience: Immersive gaming experiences for younger fans
Revolutionizing Fan Engagement: ICC Partners with NEAR Foundation to Pioneer Web 3.0 Experiences in Cricket
Last year, the International Cricket Council (ICC) announced a major partnership with the NEAR Foundation, designating it as their official blockchain partner through 2025. This collaboration seeks to utilize Web 3.0 technology to boost fan engagement and broaden the sport’s reach by providing innovative digital experiences. This partnership represents a milestone for NEAR Protocol, reinforcing its status as a leading blockchain technology provider in the sports industry.
With its comprehensive suite of Web3 tools and seamless onboarding, partners such as the ICC can leverage one of the world’s most scalable, community-driven, and secure blockchains, delivering proven, best-in-class performance to support any Web3 strategy.
The ICC Digital department consistently strives to highlight the experience of our incredible events for the hundreds of millions of fans worldwide who adore our game but are unable to attend in person. This series of initiatives will not only extend these experiences to more fans but also reward those who engage most profoundly.
The ICC Fan Passport was created through a partnership between the NEAR Foundation and the ICC, rewarding fans for their digital engagement. By predicting match outcomes or participating in activities on Roblox, fans can accumulate points and unlock rewards, enriching their T20 World Cup experience. Given the vast size and popularity of cricket, the NEAR ecosystem aims to reach a global audience of hundreds of millions of cricket fans, providing them with the opportunity to learn about the NEAR Foundation’s mission to promote the adoption of the Open Web, while also engaging with a Web3 use case built on the NEAR tech stack.
Enhancing Fan Experience
These initiatives are designed to bring fans closer to the action than ever before, whether through live streaming, engaging social media content, or interactive games. Finn Bradshaw, ICC’s Head of Digital, emphasizes the goal of these digital efforts:
“The ICC Digital department always aims to showcase what it’s like to be at our amazing events to the hundreds of millions of fans across the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans but reward those who engage most deeply.”
Join us as we bring the ICC Men’s T20 World Cup 2024 to life with these cutting-edge digital experiences, designed to enhance the connection between fans and the thrilling world of cricket.
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