Ferrari’s latest SUV, the Purosangue, has won the Compasso d’Oro award, a top honor in the design world. The award ceremony took place at the ADI Design Museum in Milan, attended by Flavio Manzoni, Ferrari’s head of design.
What is the Compasso d’Oro Award?
- Established: 1954 by ADI (Associazione per il Disegno Industriale).
- Purpose: Recognizes excellence in design.
- Frequency: Awarded every two years.
- Selection Process: Based on recommendations from ADI’s Permanent Observatory, which includes designers, critics, historians, and journalists.
Ferrari’s History with the Compasso d’Oro
Ferrari has a history of winning this prestigious award:
- 2014: F12berlinetta
- 2016: FXX K
- 2020: Monza SP1
- 2024: Purosangue
Ferrari Purosangue Wins Renowned Compasso d’Oro Grant – 2024!
Why the Purosangue Won
The jury, composed of experienced designers and industry experts, praised the Purosangue for its innovative approach in a competitive global market. Here’s why it stood out:
Innovative Design
- First Ferrari SUV: The Purosangue is Ferrari’s first entry into the SUV market.
- Blends Luxury and Performance: Combines Ferrari’s traditional high performance with the luxury and practicality of an SUV.
- Unique Aesthetics: The design is both groundbreaking and a true representation of Ferrari’s iconic style.
Practicality and Performance
- Powerful Engine: Equipped with a robust engine typical of Ferrari’s performance standards.
- Luxury Features: Provides high-end comfort and advanced technology for a premium driving experience.
- Space and Versatility: Offers more space compared to typical Ferraris, catering to a broader audience.
Global Competitiveness
- New Market Segment: Enters the mature SUV market with a fresh and competitive offering.
- Expands Ferrari’s Appeal: Attracts new customers who want the performance of a Ferrari but need the versatility of an SUV.
Ceremony Highlights
- Event Location: ADI Design Museum, Milan.
- Key Attendee: Flavio Manzoni, Ferrari’s head of design.
- Recognition: The award highlights Ferrari’s commitment to design innovation and excellence.
Conclusion
The Ferrari Purosangue’s victory at the Compasso d’Oro awards underscores its success as an innovative and luxurious SUV. This award not only celebrates the Purosangue’s design but also marks a significant achievement for Ferrari in expanding its market presence.
Table of Contents
Sources:
- Ferrari Press Release
- ADI Compasso d’Oro Award Details
